It doesn’t happen too often that a young musician refuses to accept an offer from a major label. However this was exactly what Ida Gard decided to do at the very beginning of her career when she had just won a prestigious radio contest and was suddenly getting attention from the big players of the Danish music scene. To her it felt like a lottery and she would rather put her efforts into building a career step by step, than get on a quick hit-by-hit train that sounded good at the moment but might not last long. Instead she took the long road, founded her own label “Oh My Gard!” and released her music independently.
So far this has led to three critically acclaimed albums; “Knees, Feet & The Parts We Don’t Speak Of” from 2011, “Doors” from 2013 and “Womb” from 2016. Gard calls her genre storyteller-punk, pointing to the detailed, and often hyper-personal lyrics combined with an edgy live-setup consisting of Gard on electric guitars and vocals and Anne Kirstine Winkler on drums. This is girl power when it’s most fragile and most fierce.
Which actually sums up what Ida Gard is all about; the meeting of contrasts. To start laughing when it’s most heartbreaking. To throw a punch when everything seems gut-wrenchingly joyful. Saying one thing and meaning the exact opposite.
On “Womb” Gard was inspired by the Swedish bestseller “Popular Music From Vittula” and found herself writing songs as if she were different – often male – characters of the book.
“It felt very liberating to allow myself to write from that point in myself where I was a forty-something, extremely masculine man, proving myself by drinking and showing off muscle-power. Or finding within me the voice of a teenage boy who’s beyond excited about how specific parts of his body are growing and transforming. It was so much fun to not be stuck in my own personal experience but have the freedom to morph between stories in order to create a new and more universal one.”
Besides touring in her own right, Ida Gard has also been part of the project Flygtningestemmer (Refugee Voices) where she co-wrote songs with refugees, and as support for prominent names like John Legend and Bob Dylan.